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Archive for April 23, 2007
Media Buying, DRTV Marketing and Advertising
April 23, 2007 by Peter Koeppel.
In this segment of Ask the Experts, we discuss the price ranges of mass advertising / media buying with one of the leading direct response and media buying agents of Koeppel Direct, Peter Koeppel. Peter points out that print, radio, and even television can be affordable mediums for advertising if you’re going about it the correct way-by using an integrated media-buying strategy. He also discusses the necessities of a good website and what you can expect to pay for website design and upkeep
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