Best Buy vs. Wal-mart

Best Buy’s getting a quick shot of schadenfreude this year as its major competitor, Circuit City, goes under.

But today’s victor can quickly become tomorrow’s vanquished, and they’re working hard to make sure that doesn’t happen as they come up against a new player in their field – Wal-Mart.

Wal-Mart wasn’t as big of a threat to Best Buy until the recent recession started to push buyers to seek better deals on their electronics, even if they had to compromise on knowledgeable customer service and warranties – the things that have kept Best Buy customers loyal until now.

Wal-Mart’s bumping up its selection of televisions, video games and mobile phones, which is making Best Buy nervous that their newfound Circuit City customers may go straight to a new competitor.

With customers nationwide tightening their belts, Best Buy is working hard to make sure they can offer a shopping experience that’s worth the extra investment. Best Buy banks on customers needing the expertise that their customer service reps can offer as they try to figure out which of their hundred new cell phone options is best for them. We’ll see if that’s the sort of experience that money can’t buy.

If not, Best Buy may be defeated before the shine has even worn off its winner’s belt.

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