Koeppel Direct is handling media buying for the Columbia House TV on DVD campaign

Specialty Catalog Corp. is launching a new direct response television campaign created by Northern Lights Direct Response Television. The 60-second spot promotes Especially Yours, a mail order catalog that offers stylish and versatile wigs, hairpieces, weaves and extensions for African American women, including designs by celebrities Star Jones, Diahann Carroll and Naomi Sims. The campaign is set to rollout this month in the United States on channels like BET, BET J, Black Family Channel, TV One and WB100. Gotham Direct, New York, handles media buying.

Williams Worldwide Television announced the global launch of Dr. Grosso?s Back Relief Belt, a custom lumbar support that utilizes a hidden pump to create exactly the support level you need. In the upcoming weeks, Back Relief Belt will be available for purchase to TV audiences across Europe, Asia, the Middle East and Latin America.

USN Corporation announced a new partnership with Interactive Television Networks Inc. (ITVN), an Internet Protocol television (IPTV) company. The partnership adds USN’s “Ultimate Shopping Network” to ITVN’s current content offerings, which makes USN one of the early home television shopping networks to sell products to consumers through instantaneous remote control purchase. USN will provide a variety of unique interactive options. Consumers will be able to watch a USN show or product demonstration at their leisure and instantly and securely purchase a featured item with the “Buy It Now” key on the ITVN remote. Consumers will also be able to request more product information through their TV or e-mail, see demonstrations of other products and be introduced to similar products based on their purchase history. USN will be available in July, as part of ITVN’s basic Entertainment Plus bundle.

Northern Lights Direct Response Television and Columbia House have completed production of a new DRTV campaign to promote the Columbia House TV on DVD club. TV on DVD is a rapidly growing category capturing close to 15 percent of the total DVD market. The new DRTV campaign was designed to highlight Columbia House’s Science Fiction and Family Classics television series on DVD. Koeppel Direct, Dallas, TX, is handling media buying for the Columbia House TV on DVD campaign.

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