MAPP – Helping Media Buyers Track Results

Koeppel Direct has developed a sophisticated audience profiling and tracking platform (MAPP). This new technology enables us to more efficiently reach the right target customer for each direct response campaign. MAPP continuously evaluates current consumer response data, which allows for the optimization of media buying throughout the course of the campaign. This translates into more profitable DRTV campaigns for our clients.
Developing More Targeted Media Plans Utilizing MAPP™
  • Media Audience Profiling Platform (MAPP™) amalgamates multiple sources of data, which are analyzed in developing media plans that are customized for each campaign. Through this process, MAPP™ pinpoints the networks, stations and programming viewed with the highest frequency among consumers, within the target demographic profile, that have purchased a similar type of product or service.
  • MAPP™ merges this data with “real time” network rankings and ratings, which maximizes the information available for identifying the best networks and programming for our media campaigns.
  • Our analytics team reviews this information in conjunction with media that has historically performed well for comparable products targeting a similar audience. This information is derived from Koeppel Direct’s 12-year database of campaign performance for all major product categories.
  • Lastly, the resulting data is integrated into customized reports. These reports consolidate demographic and competitive data, ratings and past results into a usable format, which can be easily interpreted by our strategists, buyers, and clients.

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