Archive for November, 2008

Is Traditional Advertising Obsolete?

Thursday, November 20th, 2008

Research and Analysis of Media (RAM) has already proven how effective mobile advertising is with its study (Mobile  online advertising).

Clearly, mobile devices have become a media goldmine – and this is just the beginning.

Paran Johar, CMO of JumpTap, a leading mobile search and advertising solutions provider, says this: “With mobile advertising slated to reach $2.7 billion in 2008 and $19 billion by 2012, now is the opportune time for advertisers to integrate mobile in their media buying mix.”

Connecting with consumers through their mobile devices. Increasing digital technology is offering consumers more control over their media usage. Media buyers and planners are using mobile advertising to maintain a connection with consumers.

DRTV partners with mobile advertising. Even DRTV advertising campaigns will become part of these mobile campaigns.

Advertisers can share information and instructions with consumers via SMS (text messaging). One vendor in particular, TVi Media, is hard at work with 5th Finger, an Australian based mobile marketing and technology firm, creating a system that will allow DRTV advertising to link to multiple cell phone carriers so that consumers can place orders directly from their phones instead of calling a 1-800 number call center.