Syndie Advertising Sales: How They Stay Strong

Syndication ad sales is one sector doing very well in the advertising market because sponsors are able to represent categories that consumers find necessary despite the struggling economy.

The argument for free Wi-Fi
“I can’t speak for everybody, but we’re less dependent on the industries that are having the most trouble,” said Howard Levy, executive VP of Disney ABC Domestic Television.

“No matter what happens in the economy, people, if they have [high] cholesterol, they’re still going to take a cholesterol drug. And they still have to wash their floors.” Levy added, “I’m not saying that I’m not totally protected in a soft economy, but we’ve been less impacted than maybe some others.”

Why syndicated works
Syndicated programming is attractive to media buyers and their clients for a variety of reasons. One reason emerged from last year’s Writer’s Guild of America strike better than other television programming.

Syndicated television programs usually have shorter commercial spots, so they may be less affected by DVR recording than broadcast programs. But so far in 2009, daytime syndicated shows have been showing signs of struggle in the ratings department.

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