Archive for November, 2009

Cars That Still Sell for Sticker Price

Monday, November 30th, 2009

There is no shortage of news out there talking about how poor the car industry is doing these days. It is clear that this is indeed the case judging from record-low spending in advertising to the sharp drop in consumers who own cars or are currently shopping for one. People are holding on to their existing cars for longer and holding off serious car shopping overall. 

So it’s a little surprising to hear that recently reported there are a shocking number of cars out there that still sell for sticker price – or more.

Some of these cars are rarely, if ever, sold below sticker in the entire history of the auto industry, including such movie stars of the car world as the Aston Martin (of James Bond fame) and the Ferrari (which has always spoken for itself). BMW also has several cars that are doing very well in sales – especially those models that only produce a few thousand of each every year.

Beyond the crème-de-la-crème of autos, the other sector that’s doing very well is hybrid vehicles. Both Ford and Toyota have been seeing sticker-price sales of their hybrid vehicles, and they may be assisted by the promise of lower gas mileage and savings at the pump.

Those who are praying the American auto industry makes a rebound can find good news in the General Motors’ Camaro. The car is reincarnation of the classic muscle car, and it is actually selling for above sticker price – as much as $2,500 and more.

Is Television Still Relevant?

Tuesday, November 3rd, 2009

As movies, TV shows, the news, and homemade videos continue to stream free and often commercial-free online, the idea that television is on the way out has occurred to more than a few marketers.

This attitude is reinforced by the recent innovations in social media, which have often been far more effective in conversion dollar for dollar than TV ads.

Yes, there is hope for TV
However, there’s still hope for television, and there’s reason to believe it’ll hold out for quite awhile longer. For one thing, there’s the community factor. There are certain TV shows that people watch as events, such as sporting events or American Idol.

People enjoy being a part of the group, and they don’t want to miss it and watch later. They want to see it now, along with all the other fans.

The problem television is facing is the ability to adapt to the needs of people who do want to watch later. Instead of having those people look up those videos on DVD, some companies are looking to options online for capturing those audiences and keeping TV relevant, like the streaming-video site Hulu, which features full-length shows, movies and – most significantly for television producers – ads.

Television will stick around as long as we feel the need for community, which is probably forever. The question is how it will shape and change around the other new innovations that crop up.