DRTV Media Buying Blog

There is no shortage of news out there talking about how poor the car industry is doing these days. It is clear that this is indeed the case judging from record-low spending in advertising to the sharp drop in consumers who own cars or are currently shopping for one. People are holding on to their existing cars for longer and holding off serious car shopping overall. 

So it’s a little surprising to hear that Edmunds.com recently reported there are a shocking number of cars out there that still sell for sticker price – or more.

Some of these cars are rarely, if ever, sold below sticker in the entire history of the auto industry, including such movie stars of the car world as the Aston Martin (of James Bond fame) and the Ferrari (which has always spoken for itself). BMW also has several cars that are doing very well in sales – especially those models that only produce a few thousand of each every year.

Beyond the crème-de-la-crème of autos, the other sector that’s doing very well is hybrid vehicles. Both Ford and Toyota have been seeing sticker-price sales of their hybrid vehicles, and they may be assisted by the promise of lower gas mileage and savings at the pump.

Those who are praying the American auto industry makes a rebound can find good news in the General Motors’ Camaro. The car is reincarnation of the classic muscle car, and it is actually selling for above sticker price – as much as $2,500 and more.

This entry was posted on Monday, November 30th, 2009 at 6:10 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.