Archive for February, 2010

Jivox Gives Small Business Owners a Leg Up in Online Advertising

Sunday, February 21st, 2010

The best place for a local small business to advertise for a reasonable price used to be the local newspaper, but with print publications folding left and right, those ads are no longer getting the returns they used to.

While many technology-based businesses are already learning to adapt their advertising strategies to the web, small storefront businesses may be intimidated by the Internet and uncertain how to translate their 2-by-3-inch print ad to that medium.

Enter Jivox, a small start-up company in San Mateo that offers small businesses the online tools to create a good-looking video ad for a reasonable price. Once the ad is created, Jivox takes the mystery out of web advertising by marketing the video to websites that potential customers might be visiting, like their regional newspaper site and other related online media. That means the small business doesn’t need to figure out where their offline customers are spending their time online.

With the dual assistance offered by Jivox – creating the ad in the first place, and then finding the correct audience online – a lot of the mystery of the web is removed, and it gives many of these companies a genuine chance to compete with other, larger companies who can afford to have a whole section of their marketing department devoted to figuring out new media advertising.

The company is run by Diaz Nesamoney, a successful start-up entrepreneur twice before, and this looks like another great offering. He’s already signed on the assistance of CBS and Media-News Group, as well as hundreds of eager small, local businesses who are grateful for a leg up to the big leagues of Internet advertising.