Apple Seeks to Make TV Cheaper

apple-ipadOne of the many possible applications of the iPad is as a portable mini-TV, but the expense of buying a TV show via iTunes has proved prohibitive for many people.

After all, it costs essentially the same amount of money to buy a full season of a show in high-definition on iTunes as it would to purchase the same season on DVD – which can then be watched on a full-screen TV.

If Apple wants people to consider watching TV off their big screens and onto a screen as small as the iPad or even the iPod or iPhone, it needs to eliminate the pricing problem. Rumor is it’s in talks to do just that.

Apple is attempting to reduce the price of TV shows to 99 cents apiece, which is one-third of the current price for an episode of a high-definition show at $2.99. The new pricing has by no means been finalized, and there are even whispers that networks have pulled out of the talks entirely, but insiders are saying Apple is still pushing hard to get their new price point.

If Apple does, it may be able to make the iPad into a reasonable alternative to a big-screen TV – sure, it’s not as big, but for the price, it’s still high-def, and it’s still all the shows people want to see.

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